It's fun to do on internet, but I don’t think that’s how people want to go out," Wippich said. You only need to make good use of emojis and abbreviations. Use abbreviations and emojis There’s too much detail to include in 150 characters. "The e-boy and e-girl style is not as implementable because no one wants to walk around like an e-girl and e-boy. Too complicated bios will invariably lead to high bounce rates. Wippich, who works at Brandy Melville, said that she believes part of why the trend is so popular among high school-age girls is because of its accessibility and because there are very few financial and social constraints to the look. However, you can link your VSCO account in your Instagram profile bio and achieve essentially the same effect. Whether you own a scrunchie or not, all are welcome to VSCO and we will continue to provide a safe space where you can share your diverse experiences and points of view," Inouye said in a statement emailed to NBC News. “We love seeing teens come together to express who they are and how they see the world. Because VSCO allows users to upload to a social media feed without likes or comments, it functions as a more low-pressure Instagram, essentially, where many VSCO girls will post things that may not get good engagement on their Instagram grid: inspirational quotes, GIFs of themselves dancing while driving in a convertible, and carefully filtered photos of their Hydro Flasks. This aligns with the VSCO app's overall user base, 75 percent of which are under age 25, according to Julie Inouye, VSCO’s vice president of communications.
"VSCO girls" tend to be middle and high school age and the trend starts to peter out among college age students and older, according to Wippich.